• Matt Case

My Company's Problems

I’m gonna make a product called Post Haste Paste that does nothing, but smells like the bowling alley. “Rub it on just about anything.” “Goes on anything you want to rub it on!” “New great bottle, same great rubbing action.” “Smooth this paste over just about anything.”

Those are the slogans my creative team is looking over. I’ve asked them to have a full brand campaign and product write-up on my desk by Monday morning. But I’ll be honest. I’m not hopeful. Every time I walk into their “creative think tank sessions” there’s a thick cloud of K2 smoke in the air and most are sitting on bean bag chairs playing Wii. I have to do everything myself at this company.

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